The previous iteration of this app made the product the primary focus. After a UX audit of the previous app, I switched the strategy on its head, pushing product into the background and only bringing it out where it can serve as a solution for gardeners’ everyday issues.
We kept the database of products but added in truly useful and fun functionality in the form of a slick “Ask an expert” chat and a social feed for gardeners to do the thing they love best after gardening: brag about their gardens!
