Green Fingers

Social gardening mobile app

The previous iteration of this app made the product the primary focus. After a UX audit of the previous app, I switched the strategy on its head, pushing product into the background and only bringing it out where it can serve as a solution for gardeners’ everyday issues.

We kept the database of products but added in truly useful and fun functionality in the form of a slick “Ask an expert” chat and a social feed for gardeners to do the thing they love best after gardening: brag about their gardens!

Responsibilities

  • Pitching
  • Costing
  • UX Research
  • UX Design
  • UI Design
  • Dev handover

Client

Agency

Project link